It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Whether you meet someone in person or online, you and your business have seven seconds to make a great first impression – and you want to succeed. Some good news is that it isn’t as tough as it seems to take the first couple steps in creating a trusted brand for your business. These four tactics will help you expand and strengthen your brand presence.
Be consistent and authentic
Excellent branding starts with consistency. It’s essential that your content – both the subject matter and tone, as well as your imagery complements your brand image. If it is not consistent, it will hurt your chances of achieving a meaningful connection with your audience.
Also remember that branding works best when it’s authentic. Do not opt to target a broad audience with a generic message – they will see right through it. Instead, give people value through a message that’s genuine and engaging.
Think carefully about your social media strategy
Businesses often join social media platforms but fail to think about whether or not the specific platform is relevant to their business and target audience. If you aren’t sure who your target audience is, you need to identify your target market as soon as possible.
If you want to maximize your social media efforts, you must use each platform wisely. If the platform doesn’t apply to your business, don’t use it. For example, Pinterest isn’t the smartest platform to utilize if you want to sell cleaning products or appliances, and LinkedIn may not be well-suited for a trendy local clothing store.
Before you start posting, pause and think about your social media marketing goals. Facebook is ideal for posting information and links that may interest your prospective customers and their friends. If your business is leaning toward marketing with visuals, Instagram is likely a great fit. If you’ll share current news, turn to Twitter.
The more knowledge you have about tailoring posts according to each platform, the more action you will see and the more you can boost brand awareness. These online marketing tips for small businesses can help you find greater success.
Optimize everything
Every page, post and link on your website and social media channels is an excellent opportunity to be noticed by other web users. These things help with your SEO and can boost, or unfortunately hinder, your rankings.
In order to boost your rankings, make sure to optimize every single piece of content you post or share. If you aren’t sure how, work with professionals to ensure that all of your titles, URLs, images and content are working together to boost your chances of getting noticed.
Define your keywords
Keywords are terms, phrases and a sum of words that convey the main point of a subject. In digital marketing, keywords help build websites, landing pages, blog posts and other types of content. You are more likely to see an increase in traffic if you know how to use keywords and are familiar with SEO techniques. The right keywords in your content will help you find the target audience for your business.
Digital marketers sometimes neglect effectively building their brand. However, building a strong brand is a powerful asset for every business. Try utilizing these digital marketing tips to strengthen and establish your brand over time and make the most of every opportunity.
